SHISEIDO's promotion strategy is an advertisement and communication in various medias. Why?. Because of they want to rivet the customer's perception and build awareness brands to them.
-They used commando strategy with the customer to present the product. This strategy is the salesman to met directly with the customer and advise about our products.
-Road show activity, make customer to join with us and do activities together such as, university, high-school and office etc.
-In -store promotion is focusing about on sale.
-Brand identity used the J-Pop to build the brand. Because of SHISEIDO brand is the brand cosmetic in Japan. Then we will advertise by using Japanese advertisement, Japanese movie star presenters and J-Pop activities to build the brand in the same way.
- SHISEIDO Counter Beauty is the way to attact the customer. It is the beauty center. There was consultant beauty to give an advices for the customer. It made customer fell impression with our services.
Sample some of Promotion Strtegy
SHISEIDO Counter Beauty
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