26/7/53

Product strategy***Logo & Product lines

SHISEIDO brand used white and red colour to be a symbol of the brand. White represents to the white skin and red represents to the women. It is a simple word and easy to call.



Product Lines


SHIISEIDO's product lines are skin care, makeup, hair care, sun care, fragances and men's product. The popular product is skin care because it has resist the test of the time.


For example, White Lucent is the best seller skin care. It is a skin care to produce ffrom high technology in Japan. It wil reduce the dark spots and uneven skin to visibly diminish. White Lucent isn't miracle or magic cream but it produce to prevent skin from UV. And it is the key to clear, young looking skin.

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