SHISEIDO was founded in 1872 in Japan and started to expand products in 1929. Therfore the company had an advatage to be the first company cosmetic.This is one reason why SHISEIDO's products sold good in cosmetic market.
The main strength of SHISEIDO is that the company focus on high quality products. They developed a unique strategy of combining Western technology with the area of every country which they sold the products. Their ability to adapt to the special requirements of the market. Besides, they attempt to invest into research and development of their products. Especially,there is a laboratories'world-classresearch in dermatology. All of these are important to make SHISEIDO success in the market. In fact, SHISEIDO focused on corporate brands.
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