My journal 5

On 24 June, 2010, today was very busy for me. I giddied with my homework. It was various subjects which I must do it. Firstly when I arrived in my class and sat on the chair. Teacher greeted everyone and open some viedeo that she don't say what about is. In my eyes,I can guess that video may be greeting in office. Surely, it was a video about greeting in first day of working at office. It looked interesting. After I saw, I could brought its to use in real life very well. Secondly, she told to announcement. What she say about?

1. This courses will end on 10 August, 2010.

2.She talked about Blog Police. Everyone must was a fastidious person to find friends's mistake on their blogs such as color, front, focus, unity, balance at all. Then, she showed some blog of my friend.

3.Inviting letter, everyone must write one letter to invite our friends at least 5 blogs to comment my blogs.

4. Midterm exam, it coming soon. Very very fast!!!! She told that Victoria's Secret & Business Packet is a midterm exam. Now, how I should do??? I must begin to prepare myslf now.

And finallly, she gave everyone to divide a group. To prepare group work will present on next class. Every group will role play such as greeting culture at the first day of working or a welcoming dinner/ lunch/ informal.

After that, ending classes.

My journal 4

On 15 June,2010, teacher taught about "Marketing mix 4 p." It consist of product, promotion, price and place. And there was R&D=Research & Development. Teacher said that If brand is the brand global, we can buy equipment of this product every market. After that she spoke about Phillip Kotler who tell about Create customer value (What does a consumer want?/What does a product mean to him),

Positioning (price, quality, image, service, design, style),

Branding (promise, brand, value, slogan, logo). Finally, she told to everyone to think our brands that what our brands sell such as fun, modern, first-class etc. And then apply to our blogs.

Have a good time!!!
On 17 June,2010, Today,I felt very very fun. Why??? Because of there was presentations about interview. First group was Mr. Champ and his friends. They spoke very well. It was a good model to other groups. When I saw this group, I felt excited because they interviewed like real situation. Everybody claped their hands. It was a good activity which help me to prepare myself before I will interview the job. It made me know that how should I speak when I were interviewed. In my mind, I felt very excited but I passed it good well.

Company Background (SHISEIDO)

From a pharmacy to one of the world cosmetic.

SHISEIDO was the cosmetic’s company in Japan and was founded by Arinobu Fukuhara in 1872. Arinobu Fukuhara was a pharmacist who opens western style pharmacy and they called “SHISEIDO Pharmacy”. That time, Shiseido Pharmacy was popular in high class. In 1888, Shiseido began to produce cream toothpaste and 1897, Shiseido produced body lotion that is “Eudermine” This name came from Greece language. EU means good and DERMA means skin. This product was the first line of SHISEIDO. In 1906, Shinzo son of Yushin Fukuhara expanded the Shiseido cosmetics from lotion to cosmetic. Finally, Shiseido cosmetic replaced the medical supplies and became a main product of Shiseido. There were a lot of product lines such as skin care, makeup, sun care, hair care, fragrance and SHISEIDO's product men.

http://www.gotomanager.com/news/details.aspx?id=1369

Reflection (Victoria's Secret)

Sexy Lingerie! It was the first thing that I know about Victoria’s Secret and it was the brand of underwear, panties etc. After I read the Web Launch (p.3-4) and I saw on the web VictoriasSecretCom. I got some new knowledge that I never know it before. For me, I understood that Victoria’s Secret begins to present their products on the web site .And there was an advertisement for expansion their products by web site, TV and newspaper. This point, I thought it was a great idea that will make consumer to know quickly in everywhere .They began to build this brand in their country. Not for a long time, Victoria’s Secret became a leader brand in online and customer knew its very well. Consumer can order the product to pass on the web site. It was comfortable and easy for consumer. After that, Victoria web site had a lot of viewers and can beat other brands such as Amazon and PayPal. Why? Because Victoria’s Secret had a different way to sell their products, speed accessibility to consumer and vast invesment so it quickly grew other brands.

My journal 3

On 8 ,June 2010, First time, when teacher came into our classes, she showed student's blog about 7 blogs. That blog was beautiful . My friends were creative to design many brands in their blogs and I admired its. Friend’s blog could be a model to design my blog too. After that, teacher gave many suggestions to design blog to everybody in class. I thought, that suggestion can improve my block very well! Then, teacher moved on to Victoria’s Secret which is a group work. Then, representative of each group came to present thrir works. And then, teacher taught about"What are the successful factors of Victoria's Secret" and "You think what do you wear." After teacher asked you think what do you wear. I puzzeled in her question. I didn't know what she means. When she taught already, I knew that she means trendy or smart. For example, when we bought our shoes, we will buy its because it was good-looking and smart. And then, teacher gave an assignments and everybody must due in 17 June,2010. Now, I'm OK. Lastly,I'm rather serios beacause two journal must due within 12 Saturday,2010. Surely, tonight my journal will send to Aj.Kob.


Begin difficult!!!

On 10 June,2010, aj.Kob taught about "Promotion strategy" and she told that what make the brand successful in terms of promotion strategy. It was only thing that I didn't want to meet its but I cannot escape from its. I must find SHISEIDO brand information for analysis. Then paraphrase to my language. Besides, she ordered to everyone to find their brand information to disscuss in next class(Give new information). And everyone must post reflection on their blog. It was a good work which I improve my thinking procession and writing skill.

This week the task increased but increased in system

My journal 2

On 1 st June, 2010,It was the second day that I study in ENG.380. I felt happy. When teacher came in our classes, she offered ten volunteers to present something that she didn't tell what is about. It was surprised for me and everybody in classes and time that we wait to arrive. Could you guess it? 10 volunteers showed about the product. Almost products were women's bag. They were intelligent to present and good acting. It was interested. That activity was apart of warm-up activity before we will study. Then Aj.Kob taught about What are really in women's bag? The solution is "need". After that she spoke about Maslow's Hierarchy of needs. The word "need" can describe a lot of meaning. Morever,teacher told us that three important words of business that is Wants/Needs/Desires. All of words were level different of want. I agree with teacher. Lastly, teacher gave us to divide the group to present Victoria's secret on next class. For me, today I gave a lot of new knowledges more and more!!!.

My journal 1

On 27 May,2010, Why I take this courses? It is the question that I ask me all time. There was one reason that I take this course that is I want to know about business and want to study with a kind teacher.This courses is English for International Trade. In fact,I don't have business knowledge and minor is tourism. First time,I studied in class with Aj.Kob, I felt excited and joyful. I never studied with Aj.Kob. It is the first class that I studied with her. In my mind,I felt insecure to study this subject.I think,it was difficult to design blog by computer because I had a little knowledge about computer and business. But,the teacher can speke to everybody that don't depress so I have a spirit to study. And I'm sure, I must do it with my attention.