SHISEIDO is a multi-brand and luxury brand that is beside customer more than forty years ago. And, is the number one cosmetics manufacture in Japan and number four in the world. It consist of about 20 brands under SHISEIDO names, Elixir, Superieur, Maquillage and other brands which are sold in department stores, train station etc. They try to produce different brands from other brands cosmetics such as non-brand, premium-brand , masstige-brand and international-brand. Their products will cover every level of customer. It isn't wonder why SHISEIDO become to be the leader of cosmetic in the world.
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