From a pharmacy to one of the world cosmetic.
SHISEIDO was the cosmetic’s company in Japan and was founded by Arinobu Fukuhara in 1872. Arinobu Fukuhara was a pharmacist who opens western style pharmacy and they called “SHISEIDO Pharmacy”. That time, Shiseido Pharmacy was popular in high class. In 1888, Shiseido began to produce cream toothpaste and 1897, Shiseido produced body lotion that is “Eudermine” This name came from Greece language. EU means good and DERMA means skin. This product was the first line of SHISEIDO. In 1906, Shinzo son of Yushin Fukuhara expanded the Shiseido cosmetics from lotion to cosmetic. Finally, Shiseido cosmetic replaced the medical supplies and became a main product of Shiseido. There were a lot of product lines such as skin care, makeup, sun care, hair care, fragrance and SHISEIDO's product men.
http://www.gotomanager.com/news/details.aspx?id=1369
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