>>Positioning/ Unique selling point***

SHISEIDO was founded in 1872 in Japan and started to expand products in 1929. Therfore the company had an advatage to be the first company cosmetic.This is one reason why SHISEIDO's products sold good in cosmetic market.

The main strength of SHISEIDO is that the company focus on high quality products. They developed a unique strategy of combining Western technology with the area of every country which they sold the products. Their ability to adapt to the special requirements of the market. Besides, they attempt to invest into research and development of their products. Especially,there is a laboratories'world-classresearch in dermatology. All of these are important to make SHISEIDO success in the market. In fact, SHISEIDO focused on corporate brands.

Product strategy***Logo & Product lines

SHISEIDO brand used white and red colour to be a symbol of the brand. White represents to the white skin and red represents to the women. It is a simple word and easy to call.



Product Lines


SHIISEIDO's product lines are skin care, makeup, hair care, sun care, fragances and men's product. The popular product is skin care because it has resist the test of the time.


For example, White Lucent is the best seller skin care. It is a skin care to produce ffrom high technology in Japan. It wil reduce the dark spots and uneven skin to visibly diminish. White Lucent isn't miracle or magic cream but it produce to prevent skin from UV. And it is the key to clear, young looking skin.

Rationale : Why this brand?

Why this brand? It is the question that I asked me all the times. Before I will decide to choose this brand, I searched a lot of brands but I don't like it. Finally, I choose SHISEIDO brand because this brand is a famous cosmetic brand in Japan. And I have a few knoweldge about cosmetic. Besides, I saw that nowadays, there are women more than men . Women more take care about beauty. Beauty's products are sold in everywhere so prduct cosmetics are interesting. I'm a women who want to be beautiful likes other people. I want to have a white-skin. My skin is rather black . I think people who has a white-skin to look good, clean and trustworthy.
However, when we use skincare of each brands, we must consider to buy with attention such as standard, quality, image and manufacture. SHISEIDO cosmetic has standard to produce. Every product has quality. There is SHISEIDO beauty for customer to give an advice about a skin. It belong to help you to be beauty without any risks. And it was confirmed by professional of SHISEIDO.

Letter of Invitations for Professional comments ###

Dear all of my partners business, I am a manager of SHISEIDO COMPANY in Thailand. We welcome everybody to touch our cosmetic products. You know? SHISEIDO COMPANY was a famous cosmetic in Japan that cover around the world such as America, Canada and Russia at all. In 1923, customers gave good feedback for SHISEID. SHISEIDO decided to expand the branch about 25,000 brabches around the world.

This time, is a good time that I want to say "Thank you" for all of my partners business. My products don't grew , if you didn't support our brands all the time. We felt pround that we can make a lot of customers impression in our products and they believed in our company.

If you have any ideas or comments, you can share it on our blogs. We are so glad that bring every comments to develope. I'm sure that every comments is a good choice to develope a successful company and to be number one of cosmetic. Thanks you very much.

Yours Respectfully.
Ms.Thadchawan Adtharat
Manager SHISEIDO company (THAILAND)

My journal 6

On 1 July,2010, today it was serious for me. Before I will study in Eng. 380, I tested in Eng.463. Oh my god!!! it was difficult. At 3 o' clock, I went to study Eng-38o. When I arrived at my class, I felt excited immediately. Today every groups must role play about the first day of working. Then aj. Kob gave each group to send one volunteer to pick a lebl. My group must present on the third groups. At time, I felt wory because I afraid of my group not well to present and everyone in class didn't understand what we show but I tried to do its. Although,there was a diiferent when we compared with other groups. However, my group was glad that we will show some spirit to everyone. Other groups presented very good. I really liked it. It was funny and interested. And, finally after every groups presented already, teacher invited everyone to take a phptograph together. That time, it was a happy time that I take a photograph with my friends and teacher changed the time to send every journals too.

My journal 5

On 24 June, 2010, today was very busy for me. I giddied with my homework. It was various subjects which I must do it. Firstly when I arrived in my class and sat on the chair. Teacher greeted everyone and open some viedeo that she don't say what about is. In my eyes,I can guess that video may be greeting in office. Surely, it was a video about greeting in first day of working at office. It looked interesting. After I saw, I could brought its to use in real life very well. Secondly, she told to announcement. What she say about?

1. This courses will end on 10 August, 2010.

2.She talked about Blog Police. Everyone must was a fastidious person to find friends's mistake on their blogs such as color, front, focus, unity, balance at all. Then, she showed some blog of my friend.

3.Inviting letter, everyone must write one letter to invite our friends at least 5 blogs to comment my blogs.

4. Midterm exam, it coming soon. Very very fast!!!! She told that Victoria's Secret & Business Packet is a midterm exam. Now, how I should do??? I must begin to prepare myslf now.

And finallly, she gave everyone to divide a group. To prepare group work will present on next class. Every group will role play such as greeting culture at the first day of working or a welcoming dinner/ lunch/ informal.

After that, ending classes.

My journal 4

On 15 June,2010, teacher taught about "Marketing mix 4 p." It consist of product, promotion, price and place. And there was R&D=Research & Development. Teacher said that If brand is the brand global, we can buy equipment of this product every market. After that she spoke about Phillip Kotler who tell about Create customer value (What does a consumer want?/What does a product mean to him),

Positioning (price, quality, image, service, design, style),

Branding (promise, brand, value, slogan, logo). Finally, she told to everyone to think our brands that what our brands sell such as fun, modern, first-class etc. And then apply to our blogs.

Have a good time!!!
On 17 June,2010, Today,I felt very very fun. Why??? Because of there was presentations about interview. First group was Mr. Champ and his friends. They spoke very well. It was a good model to other groups. When I saw this group, I felt excited because they interviewed like real situation. Everybody claped their hands. It was a good activity which help me to prepare myself before I will interview the job. It made me know that how should I speak when I were interviewed. In my mind, I felt very excited but I passed it good well.