SHISEIDO company is the high-end company. All of products are luxury and was sold around the world such as Thailand, Singapore, india, Hong-Kong, America and other countries in Asia. So the main target is the women who whant to have a white skin. Almost women are 30 up because of these group rather have a high income.
Now, SHISEIDO skin care was expanding the brand to cover every level of customer. For example, Ettusais brand is a new brand of skin care and makeup which is non-brand of SHISEIDO. Ettusais's target is teenager who has style trendy around 18-25 years old. Because of this group, there were a lot of people. Besides, SHISEIDO produced a skin care product for men too.
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